Solution Analysis
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Hectic Heather's Painpoints
Painpoint #1
Youth have busy schedules
Painpoint #2
Online information about insurance is overwhelming for the readers
Painpoint #3
Youtube videos are easier to learn for the knowledge of insurance but is lacking of direction to start planning.
Painpoint #4
Lacking of confidence as they are afraid of buying the wrong product and it will be an expense to them instead.
Painpoint #5
User don't feel the sense of security from insurance
Painpoint #6
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Painpoint #7
User thinks that they should not get insurance when they are young as priorities will shift in the future
Solution #1
The solution gives them time flexibility, allowing them to participate whenever they are available.
Solution #2
The solution provides them with information in bite-sized chunks.
Solution #3
The solution will show them how to take the first step toward purchasing their first insurance policy.
Solution #4
The solution will provide them with sufficient education to help them be more confident in purchasing insurance
Solution #5
Using games to demonstrate how insurance can benefit them
Solution #6
There will be no advertisements in the solution.
Solution #7
The solution will provide them with sufficient education to help them understand that youths also needs insurance
How can we help heather to feel the same about savings and insurance?
Visible
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Savings are visible to the user when they deposit it in the bank.
Rewards are visible to the user when they are in the application
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Accessible
Savings are accessible to users anytime they want.
Rewards are accessible to users anytime they want
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Usable
Savings can be withdrawn without restriction
Rewards can redeem anytime without restriction
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