Hey Heather, are you graduating from Poly yet?
No, I'm about to start my internship soon! I need to create my resume though...Plus, I really need to do well in this internship...

Heather is in her final year of Polytechnic and is about to start her internship in the industry. She needs to write up a resume to send to her potential employers. She is concerned because she only has a GPA of 3.0 and the 22 credits units from her internship would make or break her chances of enrolling into a reputable university.
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Youths are unsure about their soft skills as they are more focused on academic grades
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"I don't know what skills I possess"

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Hectic Heather receives a message from her friend, Smart Susan, who has messaged her to check on her progress. Hectic Heather responds that she is still unable to complete writing her resume, and thankfully, Susan suggests that she try out PruLink.
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Youths need an app to value-add to their lives to even consider downloading
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"To download an app, it must have a clear benefit of use"

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Hectic Heather goes through the processes of PruLink and saw the list of skills that the application suggested that she possess. She then discovered that she has skills that she was previously unaware of, such as critical thinking skills, and updated her resume accordingly.
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Youths Dislike Advertisements in Applications
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PruLink then refered Hectic Heather to a mentor upon her request. The mentor has given and will continue to give Hectic Heather valuable insights to learn more about the industry, as well as the key skills needed in the workforce. Hectic Heather then used this information to further build up her resume.
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Youths are willing to consult a mentor who has industry experience
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"I would be willing to talk to a mentor about my desired job, so that I am able to be better prepared and get some tips from them"
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Hectic Heather is interested in joining the finance industry as a financial advisor in the future. So, she applied for an opportunity in the Job Shadowing section and upon approval by her mentor, she tagged along her mentor for a day to learn more about the daily tasks.
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"I feel that guidance is quite important and helpful, especially if its my desired job"

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Youths like to exercise with their friends.
Youths are not inclined to purchase insurance as they feel that they are not even the one receiving the pay-out.
There are no tangible benefit unless something happens to them.
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48.2% chose Running as a form of exercise that they engage in.
“I'm not coping very well in school, some subjects I don't understand at all”
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Ugh...I'm so lost! I've been at this for an hour already, but I'm going nowhere!

Hectic Heather is at a loss for words after an hour of writing her resume. She is unsure of what to include in her resume because she is unable to identify her strengths and weaknesses.
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Youths actually have very busy schedules!
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"I have a small circle of friends rather than a huge group"
"I would definitely discuss my struggles with my close friends"
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Hectic Heather decides to give PruLink a go and downloaded it on her mobile phone.
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Youths like to source for information online
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From the Job Selection menu within PruLink, Hectic Heather chose the Financial Advisor role because she is studying in the finance industry and wants to gather relevant information to add into her resume.

Hectic Heather considers her experience with PruLink to be a positive one. Her mentor has provided her with guidance and a sense of security and direction for her prospective internship and career path. With her newfound insight and information, she is confident in creating a comprehensive and accurate resume to ace her internship interviews.
Hectic Heather's Job Shadowing experience has broadened and deepened her understanding of the finance industry. She has gained valuable exposure to the daily operations of a financial advisor and it has motivated her to work harder towards her goal of being a financial advisor.




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